Leave it to Pat McGrath to put us into an out-of-body trance with her upcoming matte lipstick collection!  Lust:  MatteTrance features nine entrancing Lip Colours which promise deep hydration and opulent matte opacity. Each richly pigmented formulation lays down a high impact with a strong finish.  Available for pre-sale on July 13th at PatMcGrath.com, the Everything collection retails for $275, with Trios for $95 and Singles for $38.

UNDERCOVER PREVIEW: LUSTWORTHY LIPS!


All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette.  The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look.  The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier.  A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed.  “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”

Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview.  She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity.  The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world.  “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video.  Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.

ESTÉE’S FRENCH KISS!


FIX BEFORE YOU CLICK?

We’ve all wanted to glam up right before a selfie, but were not always armed with a lipstick or concealer.  This may change with a new device coming from the UK next month.  Billing itself as the world’s first phone makeup case, the Pout Case (compatible with 6, 6S, or 7 series models) offers custom palettes which slide from the back of an iPhone.  Three mix-and-match products may be selected for £20 from a selection of cosmetics, which include lipsticks, foundations, and a colorless lip balm.  The Pout Case, itself, retails for £30, and is accepting pre-orders for July.
What do you think?  Clever or Clueless?

CLEVER OR CLUELESS: THE POUT CASE?