After more than fifteen years in Hollywood tending to the locks of rock stars and A-Listers such as Diane Kruger, Rosario Dawson, and Elle Macpherson, celebrity hairstylist and author, Brandon Martinez, created a complete hair care line enriched with biotin, called B. The Product.  As Undercover Agents know, biotin is a complex B vitamin which assists the body in converting food to fuel by helping to break down protein and fat. Apart from its crucial role in energy consumption, biotin is vital for healthy hair, skin, and nails, as well as the nervous system and liver.  Martinez has harnessed the power of biotin into a pharmaceutical-grade formula for B. The Product Biotin Pure Hair Growth Vitamins.  Fortified with calcium and antioxidants, the all-natural, cruelty-free, dietary supplement not only prevents hair loss, but boosts the body’s metabolism while improving nail strength and keeping skin smooth and hydrated.   B. The Product Biotin Pure Hair Growth Vitamins are produced in a GMP-Certified US facility.

B. The Product is offering twenty Beauty Undercover Subscribers an opportunity to SWAG a 30-day supply of its B. The Product Biotin Pure Hair Growth Vitamins (retail $9.77) simply by following them on Instagram (or, if you do not have, liking them on Facebook) and entering through the on-line form here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.


In an unprecedented event, OPI set a Guinness World Record for The World’s Longest Manicure Bar over the weekend.  Creating a  155ft long manicure bar sprawled out along Santa Monica’s famous 3rd Street Promenade shopping area, more than 50 nail technicians were seated along the bar giving event guests GelColor manicures with OPI’s newly launched innovation, ProHealth Top and Base Coat. The exclusive ProHealth Base and Top Coat technology provides healthier looking nails during wear and even after removal.  Celebrities and influencers attended, including actress, Peyton List.

“It was a very exciting moment for OPI to achieve a Guinness World Record for Longest Manicure Bar! To see so many nail technicians and so many OPI fans come together to do something as grand and fun as setting a world record was a real treat!” says Suzi Weiss-Fischmann, Co-Founder and Brand Ambassador for OPI.  By the end of the day, the record was officially set and declared with more than 500 manicures completed.


Beleaguered luxury retailer, Neiman Marcus, is entering the independent beauty market with ShopTheExpo, a collaboration with Indie Beauty Expo.  Launching the limited-time collection over the weekend with a pop-up boutique in the NorthPark Dallas store, Neiman’s is featuring an assortment of fifteen products for sale on-line only.  “With the rise in indie beauty we’ve been focused on curating an amazing assortment of under-the-radar brands,” said Kelly St. John, vice president, divisional merchandise manager for beauty at Neiman Marcus.

Brands included in the three-month sale are skincare companies, Ayuna, Beneath Your Mask, CircCell, Le Prunier, Luxe Botanics, Mahalo Skin Care, Planted In Beauty, Pour Moi, and Ranavat Botanics, the alternative Girl Undiscovered, color cosmetics from Ellis Faas, Joséphine Cosmetics, Lük Beautifood, and Sappho New Paradigm, and dental care from Swiss Smile.  In November a Trending Beauty Shop will open in the NorthPark store, featuring many of these names to highlight newness.  “Certainly in the industry you hear about designer and mass being challenging…[at Neiman Marcus] the niche and luxury [categories] continue to be very, very strong,” St. John continued.