In an op-ed with The Daily Mail, Piers Morgan says that he is “DONE” with Kim Kardashian West. But (pardon the pun), its not because of the unretouched photos (above) of the swimsuit-clad reality star, which surfaced on Tuesday; rather, it is because of Thursday’s interview on The Ellen DeGeneres Show. Speaking candidly with DeGeneres about the infamous robbery in Paris, West claimed, “I was definitely materialistic before” … “I just don’t care about that stuff any more. I really don’t.” Morgan was initially quite taken in by West’s emotional outpour … until he took a peek at her Twitter account.
Here followers are directed to the Kimoji merchandise website, peddling KKW paraphernalia including a sold-out Ass Tray, the $95 Butt Pool Float (below), and a controversial “Virgin” Kim Candle. “Ms Kardashian is very proud of her bottom,” he tells The Daily Mail. “So much so that she’s spent the past week deliberately flaunting it for the paparazzi on a beach holiday with her female friends.” Morgan calls her efforts “a deliberate marketing ploy to sell her bottom-related merchandise.” So much for not being materialistic?
Is the ploy really working? Sure, items are selling out. However, since the photos surfaced, more than 100,000 of Kardashian West’s nearly 100 million Instagram fans have stop following her, calling her a “fake” and criticizing her for the liberal use of Photoshop. The exodus is expected to continue. Mr. Morgan sums up the situation: “the real thing, as we have now seen, bares no relations to the perfectly proportioned, super-smooth, cellulite-free vision of glory she sells to the world.” Ouch!
Every year, leading UK valuation and strategy consultancy, Brand Finance, values the brands of thousands of the world’s biggest companies. The 50 most valuable cosmetic brands are featured in the Brand Finance Cosmetics 50.
Johnson & Johnson’s tops the list with a brand value of US$16.8 billion. J&J’s high brand value stems from both its revenues and its high brand strength, which indicates the relative contribution of a brand compared to other business assets. Johnson’s has a brand strength score of 89, second only to Garnier. Part of the reason for this its associations with maternity. An exceptionally high level of brand trust is required to succeed when marketing products for infants. Johnson’s has earned this over decades with effective, safe and reliable products and advertising that positions the brand in this way.
Second-placed Gillette was one of the fastest growing brands in the sector this year. Its brand grew by 68% in value last year to reach $12 billion. The Procter & Gamble-owned brand continued to deliver razor-sharp marketing campaigns, including its “Perfect isn’t pretty” campaign in the lead up to the Olympics. Beyond strengthening brand awareness and consideration through association with such a high profile event, the campaign is designed to align the dedication and precision of Olympic athletes with that of Gillette’s product developers.
L’Oréal Paris has lost ground this year, falling behind Gillette to 3rd. Brand value is down 11% in value to US$8.7 billion. While the brand has rolled out powerful campaigns in 2016, such as the #YoursTruly campaign which featured 23 ‘beauty influencers’ from a diverse range of backgrounds and ethnicities, these have not translated into immediate sales as well as would have been hoped. Though demand in the US remained relatively strong, conditions in L’Oréal’s core market of western Europe and in particular its home market of France were more challenging. Read more of this story »
Over the weekend, Lady Gaga showed off her Coachella (Weekend Two) makeup test. Created by Sarah Tanno, the look featured floral facial tattoos, drawn free-hand in makeup. Asking her fans to show their version of the designs, “Can’t wait to sing for you and see all your looks!!,” she must have been disappointed by the tepid response. What do you think? Is the floral facial tattoo here to stay? #gagachella