In the UK they’re releasing a particular beauty product in the same way they might release a much anticipated film or book.  Advance orders  topped 100,000 after the Rodial company slipped samples of its Glamoxy Snake Serum to women such as Kate Moss and Victoria Beckham.   Although it doesn’t hit stores until next week, Rodial began selling the snake venom earlier this week on their website.
The reason for all the hype?   It  promises to freeze muscles on the spot.  Executives at Rodial claim it can be applied twice daily.  The cream is designed to erase lines like no other product on the market.  The Serum contains  a neuropeptide that copies the effect a Viper’s venom has on its victims.  Trials showed that after just 90 seconds wrinkles were less noticeable.   So far the reviews have been stellar. 
The price is about $180.  It will come to America a few weeks later.  A store called, Makeup Mandy in West Hollywood is expected to have it at the end of the month.

This entry was posted on Friday, February 5th, 2010 at 8:10 am and is filed under BREAKING BEAUTY. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.