It has fans such as Elizabeth Hurley and Victoria Beckham. It is branded as the ‘wake me up wonder’ and the ‘no-needle eye lift in a tube’. Transformulas Eye Lifting Gel is all the rage these days as it promises to get rid of puffy eyes by lifting, tightening and firming the thin skin around them. The cooling gel ($40) claims to work immediately, improving moisture levels while tackling the ffects of both short and long-term issues around the eyes. Read more.