When the going gets tough, the tough put on make-up.  That’s according to a new study done in Texas, Minnesota,  and Arizona.  Scientists women spend money on makeup during hard economic times.    Psychology Professor Sarah Hill of Texas Christian  University says the ‘lipstick effect’ comes from women wanting to attract a certain kind of man.    In the study, researchers had 154 university students read two phony news articles.  One was a  fictitious story about ‘the growing harshness in world economic  markets,’ and the control group read an article on architecture.  Researchers say women who read the article predicting tough  economic times were more likely to say in a survey that they were more likely to  buy ‘attractiveness enhancing products’ like lipstick and a sexy dress than  women who read the control article.  Read more.

4 Responses to “THE LIPSTICK EFFECT”

  1. denise kravitz says:

    Interesting but then again a spot of lipstick on the lips makes woman feel dressed and ready to go

  2. RedRose says:

    When times are tough, the majority of women are still able to buy a new tube of lipstick. That bit of luxury makes things seem easier and makes them feel sexier and more “in control.”

  3. Valerie C. says:

    My grandmother once told me that all the women in her office bought extra lipstick during WWII….there was some kind of ban on buying nylon hose, so the lipstick made them happy 🙂 It was a little luxury.

  4. Alma says:

    This is very interesting indeed. I can say that I relate to it a lot. I tend to be more into makeup and fashion when preoccupied with alternate things.

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