Who are you these days? Are you naughty? Wild? Blessed? No matter who you are at this very moment, by combining the ancient art of aromatherapy with the new science of aromachology, you are able to express your individuality in a variety of different ways. I am … is a unique fragrance concept — a spiritual cosmetic — that uses a projected scent to create a path to personal transformation and empowerment. Available at hip retailers such as LA’s trendy Kitson and the chic Four Seasons Spas, celebrities such as Rachel Bilson, Salma Hayek and Robin Wright Penn have been drawn to the variety of scents, which are popularly referred to as lipstick for the soul.