We all know that sponsored social media posts can be lucrative. However, did you know that a single mention from the right influencer can cost a brand hundreds of thousands of dollars? In an exclusive interview with Us Weekly, Michael Heller, CEO of digital marketing firm Talent Resources, reveals that Kim Kardashian-West (who boasts 94.8 million Instagram followers) receives up to $500,000 per campaign, while her sisters, Khloé and Kourtney, who have 64.1 and 54.3 million followers, respectively, receive up to $250,000. “Sponsored posts are about 25 percent of their income!” Heller claims, adding that “They only endorse what aligns with their lifestyle” (i.e. waist trainers, weight-loss teas) “They turn a lot down.” In Kim’s case, she tends to support brands in which she has a financial interest, such as Kimojis.