WHAT’S THE GOOP?

We have all come to associate actress Gwyneth Paltrow with a natural, organic, and holistic approach to beauty and lifestyle.  Her lifestyle website, Goop, is, perhaps, the epicenter of good clean living.  However, Mail on Sunday has just exposed three of Goop By Juice Beauty’s signature beauty products (which all claim to be formulated with USDA certified organic ingredients) for not living up to its natural standards!

While Goop By Juice Beauty’s Replenishing Night Cream claims to contain “approximately 79% total organic content,” it contains retinyl palmitate, a “manufactured form of vitamin A listed by the Soil Association as one of its ten most hated ingredients.”  Excessive amounts of Vitamin A are believed to lead to birth defects in pregnant women.  Replenishing Night Cream also contains diheptyl succinate and panthenyl triacetate, derivatives of petroleum-based chemicals, also found in the brand’s Revitalizing Day Moisturizer and Exfoliating Instant Facial Cream.  While safe, these are clearly not organic ingredients.

According to The Soil Association, the UK’s leading food and farming charity and organic certification body, “it is common practice in the green beauty industry for brands to use borderline questionable ingredients. Because there’s no consensus on what makes a beauty product natural or not, the term can be stretched and pulled, often misleading consumers.”  That being said, Cosmos, the sole independent international standard for organic and natural cosmetics, insists, “Goop products are not certified to our standard and we understand that some of the ingredients are not allowed by Cosmos.”

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