All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette. The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look. The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier. A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed. “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”
Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview. She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity. The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world. “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video. Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.