After years of anticipation, Rihanna finally launches her global makeup brand, Fenty Beauty, on Friday. Appearing in nearly 1,600 Sephora stores worldwide and on-line, the collaboration with Kendo Brands, a LVMH-owned beauty developer, was inspired by Rihanna’s efforts to find products that worked across all skin types and tones. Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
Fenty Beauty’s first collection features more than ninety skus, including forty shades of Pro Filt’r Soft Matte Longwear Foundation, a universal Pro Filt’r Instant Retouch Primer, thirty magnetic Match Stix Skinsticks (in both matte and shimmer finishes) to contour, correct, conceal, highlight and blush, plus six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes, Invisimatte Blotting Powder and Paper; a universal lip gloss (“Gloss Bomb”), and a variety of application tools. Additionally, Rihanna has assembled a Global Artistry Team for Fenty Beauty: James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.