In an op-ed with The Daily Mail, Piers Morgan says that he is “DONE” with Kim Kardashian West. But (pardon the pun), its not because of the unretouched photos (above) of the swimsuit-clad reality star, which surfaced on Tuesday; rather, it is because of Thursday’s interview on The Ellen DeGeneres Show. Speaking candidly with DeGeneres about the infamous robbery in Paris, West claimed, “I was definitely materialistic before” … “I just don’t care about that stuff any more. I really don’t.” Morgan was initially quite taken in by West’s emotional outpour … until he took a peek at her Twitter account.
Here followers are directed to the Kimoji merchandise website, peddling KKW paraphernalia including a sold-out Ass Tray, the $95 Butt Pool Float (below), and a controversial “Virgin” Kim Candle. “Ms Kardashian is very proud of her bottom,” he tells The Daily Mail. “So much so that she’s spent the past week deliberately flaunting it for the paparazzi on a beach holiday with her female friends.” Morgan calls her efforts “a deliberate marketing ploy to sell her bottom-related merchandise.” So much for not being materialistic?
Is the ploy really working? Sure, items are selling out. However, since the photos surfaced, more than 100,000 of Kardashian West’s nearly 100 million Instagram fans have stop following her, calling her a “fake” and criticizing her for the liberal use of Photoshop. The exodus is expected to continue. Mr. Morgan sums up the situation: “the real thing, as we have now seen, bares no relations to the perfectly proportioned, super-smooth, cellulite-free vision of glory she sells to the world.” Ouch!