BREAKING BEAUTY

THE NEW FEMINIST AD CAMPAIGN!

Tuesday, March 24th, 2015

TERRE-DES-FEMMES

IT’S A CONFIDENCE-BOOSTER!

We embrace a new advertising campaign, designed by Theresa Wlokka and Frida Regenheim of the Miami Ad School, Hamburg.  Promoting the German woman’s rights non-profit, Terre des Femmes, Wlokka and Regenheim are taking some heat for its striking similarity to a photograph that went viral in 2013.  Nonetheless, we appreciate its the message:  its time to crush misogynistic attitudes and preconceived notions about women based on their appearances.

HOW ATTRACTIVE IS YOUR LIMBAL?

Sunday, March 22nd, 2015

Eye

ITS ALL IN THE EYES!

Did you know that it takes only twenty milliseconds to determine the attractiveness of a face? And that the eyes receive greater attention than any other feature?  Researchers in the Department of Cognitive Sciences at the University of California Irvine led a study to evaluate facial attractiveness.  Surprisingly, they discovered that the appearance of a strong limbal ring, the dark annulus which outlines the iris, enhanced one’s appeal dramatically. Volunteers were shown eighty pairs of male and female faces.  Each pair was identical except one had dark limbal rings and the other had none at all.  Both men and women assessed that those with the dark limbal rings more attractive than those without.

Researchers believe that the limbal rings serve as strong indicators for good health and youth.  In fact, the limbal ring fades with age as well as the onset of serious medical conditions.  So how can we enhance the appearance of our own limbal rings?  There doesn’t seem to be a permanent medical way to turn back time; but, ACUVUE® has created a new line of one-day lenses, ACUVUE® DEFINE™, to create higher contrast in a more defined limbal ring.  While enhancing the natural appearance and brightness of the eyes, lenses provide subtle iris-inspired light-effects patterns.  You can brighten your eyes with NATURAL® SPARKLE™, highlight with NATURAL® SHIMMER™, or create more contrast with NATURAL® SHINE™.  While initially skeptical (having experienced cringe-worthy colored contact lenses in the late 1980’s), we tried a pair on our own brown eyes.  The results were subtle but significant, and our confidence was enhanced!  We’ll definitely be calling the doctor to get a prescription!

 

ITS A WHOPPER!

Thursday, March 19th, 2015

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Crazy as it sounds, Burger King will be releasing a signature fragrance, “Flame Broiled,” for a single day, on April 1, 2015 in Japan.  This limited-edition scent is no joke — in fact, in 2008 the fast-food giant  released “Flame,” which as marketed as “the scent of seduction with a hint of flame-broiled meat.” Now discontinued, it was sold domestically online and at a New York  beauty chain.