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FOCUS ON FACIAL MASKS!

Thursday, February 16th, 2017

With so many at home face masks on the market, choosing one can be overwhelming. Often we purchase a face mask to address one skin issue but then start to ask ourselves, are we using it correctly?  How frequently should it be used and is it even worth the time and money?  Dr. Kally Papantoniou, a board certified dermatologist and clinical professor at Mount Sinai in New York City, offers some fast facts to help us get the most from a face mask.

EXPENSIVE ISN’T ALWAYS WORTH IT
When it comes to face masks, the products with the most expensive price tags are not necessarily the best. As consumers, we are often swayed by sleek packaging and seductive advertisement. We are also more attracted to expensive products, because we associate a higher price with a superior product. “Do your homework before making a purchase. Read reviews if available. Also know that certain face masks work best for certain specific skin conditions or results, so look to see what kind of face mask will work best for you,” advises Dr. Papantoniou.

LOOK AT THE LIST OF INGREDIENTS
According to Dr. Papantoniou, “face masks definitely serve a very useful purpose but in order to get the best result it’s important to know what ingredients address certain skin issues.”  For acne-prone skin, she recommends a mask with charcoal, kaolin, or salicylic acid, which help to draw out impurities, excess oils and unclog pores.  For those who struggle with rosacea, masks which contain green tea, caffeine, hyaluronic acid, sulfur, and aloe vera can help soothe and reduce redness.  A rejuvenating mask is great for more mature skin, where wrinkles are a concern.  A hydrating mask with antioxidants can help to plump lines and rehydrate skin cells; look for ingredients such as hyaluronic acid, rosehip oil, vitamin C, CoQ10, retinol, vitamin E, coconut oil and glycolic acid.

CLEANSE — NOT EXFOLIATE — BEFORE USE
Applying a mask to a clean face is a requirement.  Dr. Papantoniou suggests using a gentle facial cleanser such as Cetaphil, Ceravé, or Vanicream, which will not dry out the skin.  However, if a mask is applied to skin which has remnants of make-up or product, a barrier can be created and the mask will not work effectively. “You want to make sure your face is clean so the mask can fully penetrate. Exfoliating prior to applying a mask will be too irritating on the skin, and the chemicals and active ingredients in the mask may be too intense, remember that the mask will be staying on your skin for a while,” advises Dr. Papantoniou.

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MADONNA: INDEPENDENT WOMEN TAKING RISKS!

Tuesday, February 14th, 2017

Madonna has joined the droves of women “freeing the nipple” in the upcoming issue of Vogue Italia.  Shot by Steven Klein, the polaroid issue features a YSL-clad Material Girl, leaving little to the imagination.  Thanking Franca Sozanni, the publication’s late editor-in-chief who passed away following a year-long illness in December, not only for her contributions to the World Of Fashion but for “encouraging strong Independent Women to take risks!”  Madonna’s big reveal is one of three covers shot by Klein, hitting newsstands later this month.

CALLING ALL AGENTS: SNIPE IT!

Sunday, February 12th, 2017

Week after week, Beauty Undercover introduces its Subscribers to the best in beauty through our SWAG and SCORE Alerts.  SWAG winners are always selected at random through a computer-generated program.  However, we know that some of our Undercover Agents want to win more frequently.  With that in mind, we introduced something called Snipe It!  This is an opportunity to guarantee a win.

During the first 24-hours of each SWAG Alert, several Undercover Agents will be able to SNIPE their winning ticket with the click of a button for either $10 or $20.  These opportunities are first-come first-served.  Once you SNIPE  you’re guaranteed a win for that week’s SWAG.  However, this is not a purchase of goods or merchandise.  SNIPES are non-refundable and cannot be transferred to other SWAG Alerts.  Finally, they are limited to Subscribers with valid US-mailing addresses. To SNIPE this Thursday’s SWAG, please click here.