Marking its second decade as the Official Cannes beauty partner at the 70th Cannes Film Festival, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in film with six of its ambassador actresses. The brand opens its Pop-up Boutique to all festival-goers, sharing its red carpet beauty looks under the new creative direction of global makeup director, Val Garland. This edition also welcomes the new L’Oréal Paris Global spokesperson, Elle Fanning, who makes her debut on the red carpet on May 17th. Each evening has a film hosted by different L’Oréal Paris actress:
May 17th Julianne Moore introduces Maps to the Stars, 2014, Award for Best Actress: 1h,52 minutes.
May 18th Susan Sarandon introduces Thelma and Louise, 1991, Out of Competition: 2h,10 minutes.
May 19th In her first role for the brand, Elle Fanning, new L’Oréal Paris actress ambassador, introduces Ginger & Rosa: 1h,30 minutes.
May 20th Aishwarya Rai introduces Devdas, 2002, Out of Competition: 3h,5 minutes.
May 21st Andie MacDowell presents Sex, Lies, and Videotape, 1989, Palme d’Or: 1h,40 minutes.
May 22nd Eva Longoria presents Lowriders, 2017, screening at the L’Oréal Paris Cinema following its worldwide release May 12th: 1h,39 minutes.