Famous Faces

AGEISM IN LUXURY MARKETING

Wednesday, March 29th, 2017
Shame on Australian luxury accessory label, Oroton!  After posting disappointing half-year earnings, a spokeswoman announced earlier this week that the company would be ending its three-year relationship with actress Rose Byrne, 37, in favor of “younger influences.”  Claiming that budget was also a concern, the mouthpiece added, “Typically, an influencer will not cost as much as a major globally known actor.”

When Byrne signed on with the brand in 2014, then-creative director, Ana Maria Escobar, shared with Vogue, “Rose is the perfect fit.  She’s effortlessly stylish, feminine, intelligent and a natural beauty.  We couldn’t ask for a better match.”  Clearly, this fit somehow shrunk.

Backpedaling after its overt act of ageism, Oroton issued a statement: “Oroton is proud of its association with Rose Byrne and has nothing but respect for her as a colleague, and an inspiring individual,” adding, “Recent comments by the business regarding influencers refer exclusively to its social media strategy as this becomes an ongoing focus for the brand.”

FITNESS TIPS FROM A CELEBRITY TRAINER!

Wednesday, March 29th, 2017

Celebrity fitness trainer, Luke Zocchi, works with some of the hardest bodies in Hollywood, including fellow Aussies, Chris HemsworthLiam Hemsworth, and Cate Blanchett.  But the fitness guru does not adopt a one size fits all approach to his clients.  “How hard I push and train celebrities depends on the role that they are playing and what look we are trying to achieve,” he shares in an interview with Healthista.  For example, “getting Chris ready for a Marvel film like Avengers or Thor we train up to 6 days a week, doing 1 hour sessions and we are pushing pretty hard.”  Zocchi’s motto for effective change is consistency.  “I think most people are a little impatient and don’t stick to a program long enough for it to work. Then they chop and change what they are doing and just go around in circles,” he explains.  “Commit to something and be honest with yourself then you will see the results!”

Zocchi believes that anyone can get into great shape.  He relies on training, diet, and rest, explaining, “You have to have these three key elements dialled in to get into great shape.”  His go-to exercises are body weight exercises which feature compound movements (i.e. squats, lunges, chin-ups, push-ups, and dips), as they recruit multiple muscle groups simultaneously.  For fat-burning, he turns to High Intensity Interval Training (HIIT) on a treadmill, focusing on short bursts of intense activity with “rest periods” in between.  His prescription includes twenty intervals of 30-second sprints immediately followed by 30-second rests.  For strength training, though, there is no substitute for the deadlift.  “You recruit so many muscles in your body with just one exercise. It’s sound so simple, but it is a hard exercise to do – picking up a dead weight from the floor.”

GREEN AGAIN? ZAYN MALIK!

Tuesday, March 28th, 2017

It seems that Zayn Malik, 24, is returning to his roots.  The singer and former boy-band frontman posted a brooding portrait of himself on Twitter, sending his 21.4 million fans into a tizzy.  Where were those raven locks, recently seen tethered in a man-bun?  The chameleon dyed his hair a vibrant shade of green, reminiscent of his 2014 sheared green ‘do.  On fan referred to Malik as “the king of green hair” … or is he simply addicted to change?