Famous Faces

ESTÉE’S FRENCH KISS!

Tuesday, June 20th, 2017

All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette.  The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look.  The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier.  A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed.  “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”

Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview.  She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity.  The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world.  “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video.  Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.

KKW: DEFENDING HER IMAGE

Monday, June 19th, 2017
     Promoting her solo cosmetics endeavor, KKW Beauty, Kim Kardashian West was immediately besieged with accusations of intentionally darkening her skin (aka wearing blackface) to promote the brand.  Speaking with the New York Times on Monday, the reality star defended her image.  “I would obviously never want to offend anyone,” she said.  “I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention.”  Attention was exactly what the 36-year-old reality star received from the photo (left), so the KKW Beauty team quickly rectified the image.  “Definitely I have learned from it,” West added.   KKW Beauty launches Wednesday, June 21st with its $48 Crème Contour And Highlight Kit.

 

ACTRESS ACTIVIST: GWYNETH PALTROW

Monday, June 19th, 2017

Multi-hyphenate, Gwyneth Paltrow, is known for her clean-living philosophy and lifestyle brand, Goop.  Now the actress is adding activist to her long list of achievements.  Reaching out to Environmental Working Group (EWG) subscribers, Paltrow shared her concerns over the lack of regulations in the safety of cosmetics and other personal care products.  “Right now, cosmetics companies are allowed to put nearly any chemical into personal care products sold in the US – even known carcinogens! – without any safety testing and without disclosing all the chemicals on labels,” she explained, urging readers to reach out to their representatives to support  the Personal Care Products Safety Act.

The bipartisan bill is being proposed by Senators Dianne Feinsten (D-Calif.) and Susan Collins (R-Maine) to modernize the regulatory process and establish a safety review process for ingredients in personal care products.  Companies would register and be required to report when products cause harm to someone’s health. The FDA would also have the authority to recall dangerous products if companies won’t do it voluntarily. “These are all straightforward, common sense proposals – and they are long overdue,” Paltrow added.