While wishing fans a Happy New Year in a behind-the-scenes video clip, Revlon announced its newest brand Global Ambassador, Gwen Stefani! The superstar singer joins beauties Emma Stone, Ciara, Halle Berry, and Olivia Wilde, who serve in similar roles for the brand. However, the Revlon X Gwen association just may be the perfect match for the brand; after all, Stefani began her career as a makeup artist behind the counter of The Broadway department store in Anaheim, California. “I was a makeup artist when I was in my early twenties at the mall, they never trained me,” Stefani told WWD. “I worked behind the counter there for Borghese, which nobody bought because it was expensive, and Ultima II, which I think is actually owned by Revlon… I’d be like, ‘Let me put some makeup on you, let me show you what you could look like.’ I just remember making people feel so much joy and so inspired and so full of confidence, and that’s what makeup can do.”
“Gwen will clearly appeal to makeup enthusiasts,” said Benjamin Karsch, Revlon’s chief marketing officer. “She’s known far and wide for her red lips, so that’s definitely part of the attractiveness as a brand ambassador for Revlon, but that’s really combined with who she is as a person and also her love story.” Stefani, who is romantically involved with country singer, Blake Shelton, is particularly excited to associate with Revlon’s Choose Love Campaign. ” I feel like that’s aligning exactly with where I’m at in my personal life in the last couple of years and how I’ve had to kind of choose love, choose truth, choose to be positive and work my way back to a place of using my gift and sharing my love with people,” she added. This is not Stefani’s first foray into the cosmetics business. The singer currently presides over a line of fragrances from her Harajuku Lovers brand, and has designed a capsule cosmetics collection with Urban Decay.