Posts Tagged ‘Dove’

DOVE MISSES THE MARK WITH “INSENSITIVE” AD

Sunday, October 8th, 2017

Beauty brand, Dove, recently missed the mark with a social media advertisement promoting its Deep Moisture Body Wash.  The campaign first features a black woman in a brown t-shirt who removes her top, transforming into a white woman wearing a cream t-shirt who removes her top (and, again, transforms into an Asian woman wearing a beige t-shirt). Observed by makeup artist and blogger, Naomi Blake, the images were reposted on her Facebook page with the caption, “So I’m scrolling through Facebook and this is the #dove ad that comes up …. ok so what am I looking at …”  Blake’s post focusing on Dove’s alleged racial-insensitivity went viral over the weekend and by Saturday, the Unilever brand issued an apology:  “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully.  We deeply regret the offense it caused.”

Dove’s public relations firm, Edelman, issued its own statement:  “As a part of a campaign for Dove Body Wash, a 3-second video clip was posted to the U.S. Facebook page. This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened. We have removed the post and have not published any other related content. We apologize deeply and sincerely for the offense that it has caused and do not condone any activity or imagery that insults any audience.”  The backlash against the beauty brand has been harsh, especially as it is clear that Dove embraces diversity in its media campaigns.  It partners with the Warrior Woman Project for body positivity, encourages diversity through its thirteen year-old #RealBeauty campaign, and has even launched The Dove Self Esteem Project.

Poorly articulated, yes.  But racist?  Probably not.  Next time, Dove, please ditch the clichéd colored t-shirts — as its BCA why not think pink??

SWAG ALERT: GO INVISIBLE!

Wednesday, July 12th, 2017

How many times have we put on a dress, only to realize that we have left chalky, white marks on its sides?   Believe it or not, the active ingredient found in most antiperspirants comes in the form of a white powder.  It becomes visible on clothing when light scatters, creating an optical effect.  Dove Invisible Dry Spray Antiperspirant is our solution to the age-old problem of wardrobe skid-marks!  With new technology, finer-milled active ingredients and innovative oils mask the  appearance of the dreaded white marks.  Available in Clear Finish, fragrant with notes of rose and white flowers, and Sheer Fresh, a crisp and clean floral scent, Dove promises to protect 100 colors from white marks!

Dove is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG both scents of its Dove Invisible Dry Spray Antiperspirant (retail $10.98) simply by following them on Instagram (or Facebook if you don’t have) and entering  here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.

 

A STYLIST’S SUMMER TRAVEL FASHION FIXES!

Sunday, July 9th, 2017

Stylist Zerina Akers, who works with everyone from Beyoncé, Ava DuVernay, and Yara Shahidi, to Chloe x Halle and more, knows that travel fashion flubs are always the worst.  Teaming up with tried-and-true beauty brand, Dove, the fashion guru shares her tips to fix and avoid these frustrating fashion dilemmas:

  • Keep a button in place with clear nail polish – If a button is loose and you don’t have time to re-sew it into place, take some clear nail polish and dab it on the knot, then hold the button in place for a minute. It acts as glue and will make it more secure until you can get a proper fix!
  • File your soles for a non-slip grip – If you have a pair of shoes with slick bottoms, buff the sole with an emery board to prevent you from slipping and to add traction.
  • Lose the fuzz with a pass of a razor – When garments start to pill from the wash, you can remove the fuzz with a razor. Simply run the razor lightly over the area and then carefully remove the pieces that collect. Repeat until all the pills are gone!
  • Unstick that zipper with Vaseline – When a zipper just won’t budge, you can rub a bit of Vaseline along where it is stuck. The Vaseline will help the zipper slide and wiggle free!
  • There’s an antiperspirant that actually doesn’t leave marks – Avoid dealing with pesky white marks by using Dove Invisible Dry Spray Antiperspirant. It goes on dry and invisible, leaving no white marks on 100 colors.