On Tuesday, Victoria Beckham released a third video in her Beauty Series, promoting her cosmetics collaboration with Estée Lauder, VBxEstéeLauder. Captioned, “Don’t Be Afraid of Pink, Ladies,” Beckham shares her take on three pink beauty products with the limited-edition Crème Blush in Blonde Mink, Lip Pencil in Victoria, and Matte Lipstick in Burnished Rose. The takeaway: applying the crème blush on the top of the cheeks, end of the nose, and center of the chin will give a “sun kissed feel about things” — without the sun, of course! Beckham’s first two videos, launched the previous week, garnered more than twenty million views in one week, according to Estée Lauder.
Posts Tagged ‘Estee Lauder’
Misty Copeland, 34, has been a trailblazer her entire life. As American Ballet Theatre’s first African American Principal Dancer, she broke racial barriers. By reaching only 5’2″ and growing to be “busty with an athletic build,” she broke physical stereotypes, and on Monday, the Égal Dance founder was named brand ambassador for Estée Lauder’s Modern Muse fragrance. Sharing on Instagram, Copeland shared a video, “I’m so excited to announce that I’m the newest @EsteeLauderspokesmodel for #ModernMuse! See how I make it part of my performance routine. #BeAnInspiration #EsteeAmbassador“
Speaking exclusively with Glamour, Copeland shared a letter she wrote her 13-year-old self on the topic of beauty. “You’ll feel strongest, and most beautiful, on stage. And you will feel most confident when you are natural and just yourself. Remember this feeling. One day, you’ll even be in a beauty campaign—wild, right? And why that’s so important is because it matters that women and girls see themselves represented in every hue and every shape, with different careers and different paths. You’re going to do that for people.”
All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette. The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look. The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier. A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed. “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”
Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview. She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity. The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world. “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video. Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.