Posts Tagged ‘Estee Lauder’

ESTÉE’S FRENCH KISS!

Tuesday, June 20th, 2017

All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette.  The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look.  The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier.  A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed.  “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”

Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview.  She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity.  The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world.  “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video.  Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.

EDIT AND DELETE!

Thursday, June 15th, 2017

Estée Lauder’s spin-off brand launched in 2016, Estée Edit, is being discontinued, according to a report in WWD.com.  The youth-oriented line, fronted notably by Kendall Jenner and Irene Kim, are currently being slashed by as much as 30%, offering fans a last opportunity to score some of their favorite products at both Sephora and the brand’s e-commerce site.

In a prepared statement, Estée Lauder concluded, “Estée Lauder created The Estée Edit collection for Sephora to recruit millennial consumers. Simultaneous efforts by the core Estée Lauder brand have recruited millennials via digital and makeup at an unprecedented rate. Therefore, after a year of valuable insights and learnings, we have decided that a separate brand in North America dedicated to recruiting millennials is no longer necessary. We are committed to our partnership with Sephora and we are working closely to strengthen our business in Sephora and develop exciting new programs.”

THE BREAK UP WITH MAKEUP AT DEPARTMENT STORES

Wednesday, December 21st, 2016

Do you remember the last time that you made a purchase from the Clinique or Estēe Lauder counter at your local department store?  According to a new report, those visits are becoming less frequent, in favor of on-line shopping patterns.  In fact, department stores are one of the few categories of United States retail sales which have declined from a year ago.  While most of this loss is attributed to the apparel market, cosmetics sales have also been greatly affected.  “U.S. beauty and cosmetics sales are shifting away from department stores and mass merchants to online and specialty stores,” says Shelly Banjo for Bloomberg.  On-line retailers, such as Amazon, DermStore, FragranceNet, and specialty stores, such as Sephora and ULTA, have all taken a larger market share, due to their robust on-line operations.  The exception to the trend, however, has been the J.C. Pennney Co., who opened Sephora boutiques in more than half of its store locations.

According to the article, “the Selfie Generation has flocked to beauty brands that stoke sales with social media and technological innovations including plumping lipsticks, makeup-contouring kits, and nail polishes that go on like spray paint.”  In fact, consumers turn to vloggers on YouTube and Snap Chat to follow the latest makeup trends, rather than seeing them at the department store counter or in the pages of a magazine.