Misty Copeland, 34, has been a trailblazer her entire life. As American Ballet Theatre’s first African American Principal Dancer, she broke racial barriers. By reaching only 5’2″ and growing to be “busty with an athletic build,” she broke physical stereotypes, and on Monday, the Égal Dance founder was named brand ambassador for Estée Lauder’s Modern Muse fragrance. Sharing on Instagram, Copeland shared a video, “I’m so excited to announce that I’m the newest @EsteeLauderspokesmodel for #ModernMuse! See how I make it part of my performance routine. #BeAnInspiration #EsteeAmbassador“
Speaking exclusively with Glamour, Copeland shared a letter she wrote her 13-year-old self on the topic of beauty. “You’ll feel strongest, and most beautiful, on stage. And you will feel most confident when you are natural and just yourself. Remember this feeling. One day, you’ll even be in a beauty campaign—wild, right? And why that’s so important is because it matters that women and girls see themselves represented in every hue and every shape, with different careers and different paths. You’re going to do that for people.”
Posts Tagged ‘Estee Lauder’
All-American makeup brand, Estée Lauder, is leaning in for a French kiss with the announcement of its new Global Beauty Director, Violette. The striking Parisian makeup artist is known for her distinct bold style, the epitome of the cool French girl look. The self-taught, New York-transplant has been a fixture on the fashion scene, working with celebrities and top photographers, such as Camilla Akrans and Patrick Demarchelier. A social media darling, Violette shared her appointment with her 90,000 Instagram followers. “It means a lot to me to be part of a brand that was created by a woman with such an incredible vision in an era when it was not easy for women to create their own buisness. She cared about us and paved the way of beauty,” she exclaimed. “I am going to take you on my journey and involve you in the process of products creations so YOU are part of this.”
Violette’s signature style allows her to “forget the beauty codes and going after the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression,” she shares in an Estée Lauder interview. She embraces the fun of playing with makeup and enjoys femininity it exudes, balancing it off of one element of masculinity. The beauty guru has nearly 90,000 followers on her YouTube beauty channel, which features tutorials on makeup, skincare, wellness, and all of her secret spots around the world. “I really want to connect to women and social media is going to be my tool. Let me give you some guidance and also share with me your dream product, what would you love to see in your make-up bag, and I want to make it happen,” she says in a brief video. Violette’s social savvy has her taking over the brand’s Instagram account, effective immediately.
Estée Lauder’s spin-off brand launched in 2016, Estée Edit, is being discontinued, according to a report in WWD.com. The youth-oriented line, fronted notably by Kendall Jenner and Irene Kim, are currently being slashed by as much as 30%, offering fans a last opportunity to score some of their favorite products at both Sephora and the brand’s e-commerce site.
In a prepared statement, Estée Lauder concluded, “Estée Lauder created The Estée Edit collection for Sephora to recruit millennial consumers. Simultaneous efforts by the core Estée Lauder brand have recruited millennials via digital and makeup at an unprecedented rate. Therefore, after a year of valuable insights and learnings, we have decided that a separate brand in North America dedicated to recruiting millennials is no longer necessary. We are committed to our partnership with Sephora and we are working closely to strengthen our business in Sephora and develop exciting new programs.”