Posts Tagged ‘Fenty Beauty’

FENTY BEAUTY IS FINALLY HERE!

Thursday, September 7th, 2017


After years of anticipation, Rihanna finally launches her global makeup brand, Fenty Beauty, on Friday.  Appearing in nearly 1,600 Sephora stores worldwide and on-line, the collaboration with Kendo Brands, a LVMH-owned beauty developer, was inspired by Rihanna’s efforts to find products that worked across all skin types and tones.  Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

Fenty Beauty’s first collection features more than ninety skus, including forty shades of Pro Filt’r Soft Matte Longwear Foundation, a universal Pro Filt’r Instant Retouch Primer, thirty magnetic Match Stix Skinsticks (in both matte and shimmer finishes) to contour, correct, conceal, highlight and blush, plus six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes, Invisimatte Blotting Powder and Paper; a universal lip gloss (“Gloss Bomb”), and a variety of application tools. Additionally, Rihanna has assembled a Global Artistry Team for Fenty Beauty: James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

THE UNDERCOVER PREVIEW: FENTY BEAUTY

Monday, February 20th, 2017
 

Launching this fall, Rihanna’s Fenty Beauty is already causing a stir.  The superstar posted sneak peeks from the upcoming collection on Instagram this week.  Most notably is the Hologram lipstick (pictured above, left), which debuted last fall on the Fenty x Puma Spring 2017 runway during Paris Fashion Week.  According to the post, “This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more.”  Fenty Beauty is a division of Kendo Brands, which is the parent company for Marc Jacobs Beauty, Bite Beauty, Kat Von D Beauty, and Ole Henriksen.  According to Chief Executive Officer, David Suliteanu, who spoke with WWD in April, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”