Saks Fifth Avenue has teamed up with Women’s Cancer Research Fund (WCRF) for the 19th annual Key To The Cure campaign, Saks’s annual fundraising initiative to fight cancer. This year, Women’s Cancer Research Ambassador, Jennifer Lopez, will face and model for the campaign. Founded by Jamie Tisch, Kate Capshaw, Rita Wilson, Anne Douglas, Quinn Ezralow, Kelly Chapman Meyer, and Marion Laurie, WCRF has made advances in lifesaving research. Saks Fifth Avenue’s annual KTTC charity shopping weekend will kick off on Friday, Oct. 13, and will donate three percent of sales of designated merchandise up to $500,000 to WCRF from Friday to Sunday.
Additionally, one hundred percent of gross revenue from sales from October 1-31, 2017 of the Key to the Cure limited-edition t-shirt designed by Missoni (left) will be allocated equally among twelve organizations (including The Doris Shaheen Breast Health Center at Piedmont Atlanta Hospital, Cleveland Clinic, Friends of Dana-Farber Cancer Institute, Rethink Breast Cancer, American Cancer Society, Louisiana Cancer Research Center, Breast Cancer Research Foundation, and Transition to Betterness).