Posts Tagged ‘L’Oreal Paris’


Saturday, September 2nd, 2017
Appearing in L’Oréal Paris’s inclusion campaign, #allworthit, to promote True Match foundation, Munroe Bergdorf, 29, enjoyed being the brand’s first trangender model and being called, a “face of modern diversity.”  However, after Daily Mail had uncovered and exposed a racist rant on Bergdorf’s Facebook account, she was released by the brand.  In a prepared statement issued on Friday, “L’Oréal supports diversity and tolerance toward all people irrespective of their race, background, gender and religion. The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.”
Bergdorf responded to critics on Facebook, clarifying that her “rant” was actually addressed the to the marches in Charlottesville, Virginia.  “First up, let’s put my words in context, as the Daily Mail failed to do so. This ‘rant’ was a direct response to the violence of white supremacists in Charlottesville. It was not written this week.”  Speaking on Channel 4 news, she continued, “Racism is being aware … and not doing anything about it.”


Thursday, August 31st, 2017
     Appearing in L’Oréal Paris’s inclusion campaign, #allworthit, the brand’s first transgendered model, Munroe Bergdorf, 29, has already encountered controversy — not due to her gender identity, though.  Munroe took to Facebook, accusing all Caucasians of racism.  “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people,” she ranted. “Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.”
     According to the Daily Mail UK, a company insider expressed, “L’Oréal do not in any way condone or agree with Munroe’s comments. Obviously this is all highly embarrassing and very much goes against message,” adding, “To drop her now would be something of a PR disaster but, at the same time, they cannot be seen to be endorsing any kind of racism or extremism.” Conversations about the model’s future appear to be taking place.


Monday, August 21st, 2017

L’Oréal Paris and French fashion house, Balmain, have teamed up to create a daring 12-shade lipstick collection which will launch next month during Paris Fashion Week.  Balmain Creative Director, Olivier Rousteing, posted images from the new campaign on Instagram with the tag, #getready.  Images feature twelve models of different origins, including Lara Stone, Ysaunny Brito, Soo Joo Park, Doutzen Kroes, Neelam Gill, and Alexina Graham.  Speaking with WWD in May, Rousteing said, “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” adding, “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

The capsule, due to be released in September, features three couture packs of L’Oréal Paris’s iconic Colour Riche Matte Lipcolours:  Rock, Couture, and Glamazone, available in metallic matte shades.  A wearable golden tasseled lipstick pendant, rifting on Rousteing’s Fall 2017 runway talisman accessory, will become available later this fall.