There are two tricks Hollywood makeup artists use to make the eyes really pop.  By using the right mascara and adding lashes they transform the looks of both models and actresses. But if you just want to do mascara then try Kevyn Aucoin Curl ($25).  This mascara stays put all day, can handle tears, holds a mean curl and comes off simply with warm water in tubes so it leaves no smudges behind.   The other product they can’t live without is Sunku Eye Liquid which is ideal for keeping on fake lashes.  You can cry during a chick flick or go in the shower and your lashes will stay put.  The price is right at $6.