Posts Tagged ‘Olivier Rousteing’

L’ORÉAL PARIS X BALMAIN

Monday, August 21st, 2017

L’Oréal Paris and French fashion house, Balmain, have teamed up to create a daring 12-shade lipstick collection which will launch next month during Paris Fashion Week.  Balmain Creative Director, Olivier Rousteing, posted images from the new campaign on Instagram with the tag, #getready.  Images feature twelve models of different origins, including Lara Stone, Ysaunny Brito, Soo Joo Park, Doutzen Kroes, Neelam Gill, and Alexina Graham.  Speaking with WWD in May, Rousteing said, “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” adding, “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

The capsule, due to be released in September, features three couture packs of L’Oréal Paris’s iconic Colour Riche Matte Lipcolours:  Rock, Couture, and Glamazone, available in metallic matte shades.  A wearable golden tasseled lipstick pendant, rifting on Rousteing’s Fall 2017 runway talisman accessory, will become available later this fall.

VOGUE’S FASHIONABLE FLUID COUPLE

Thursday, July 13th, 2017

Gigi Hadid and Zayn Malik grace the cover of Vogue’s August cover.  Labeled “part of a new generation embracing gender fluidity,” the couple was shot by Inez and Vinoodh, who were inspired by the gender-bending Virginia Woolf novel, Orlando.  “Orlando had become a woman,” Woolf writes, “but in every other respect, Orlando remained precisely as he had been. The change of sex, though it altered their future, did nothing whatever to alter their identity.”

Hadid and Malik represent millennials who have a blasé attitude towards sexual identification.  They borrow each other’s clothes and blur the line between masculinity and femininity.  Fashion has followed this fluidity.  According to Olivier Rousteing, creative director of Balmain, the new generation does not want to be defined.  “You see boys wearing makeup, girls buying menswear—they are not afraid to be who they are. This category or that category—who cares? They want to define themselves.”