Dimitrios Kambouris — Getty Images; Photo Illustration by Kenneth Bachor for TIME
TIME Magazine sized up contenders by looking at their global impact on social media and their overall ability to drive news. For its Third Annual unranked roundup, model/author/host, Chrissy Teigen, was chosen for her accessibility and ability to be “real.” Katy Perry offers another version of real — during a 96-hour livestream on YouTube — and Kim Kardashian-West shares just about everything she wants us to see. Rihanna won our applause by taking on body-shamers, we were intrigued by Iraqi-American beauty blogger and makeup mogul, Huda Kattan, who peddles her beauty line in interesting venues, ranging from Dubai vending machines to Sephora stores worldwide. Its no surprise that best-selling author, J.K. Rowling appeared, but 16-year-old “nugg-ernut,” Cater Wilkerson, shocked us with his pleas for chicken nuggets (reaching nearly 3.7 million people!). Canadian model and YouTube star, Gigi Gorgeous, joined this year’s ranks, as did Joanne The Scammer aka Branden Miller. Korean boy-band, BTS, entertained us and we learned how to lip-synch with Baby Ariel’s (aka Ariel Martin) Musical.ly app.