Posts Tagged ‘Sephora’

FENTY BEAUTY IS FINALLY HERE!

Thursday, September 7th, 2017


After years of anticipation, Rihanna finally launches her global makeup brand, Fenty Beauty, on Friday.  Appearing in nearly 1,600 Sephora stores worldwide and on-line, the collaboration with Kendo Brands, a LVMH-owned beauty developer, was inspired by Rihanna’s efforts to find products that worked across all skin types and tones.  Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

Fenty Beauty’s first collection features more than ninety skus, including forty shades of Pro Filt’r Soft Matte Longwear Foundation, a universal Pro Filt’r Instant Retouch Primer, thirty magnetic Match Stix Skinsticks (in both matte and shimmer finishes) to contour, correct, conceal, highlight and blush, plus six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes, Invisimatte Blotting Powder and Paper; a universal lip gloss (“Gloss Bomb”), and a variety of application tools. Additionally, Rihanna has assembled a Global Artistry Team for Fenty Beauty: James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

THE BREAK UP WITH MAKEUP AT DEPARTMENT STORES

Wednesday, December 21st, 2016

Do you remember the last time that you made a purchase from the Clinique or Estēe Lauder counter at your local department store?  According to a new report, those visits are becoming less frequent, in favor of on-line shopping patterns.  In fact, department stores are one of the few categories of United States retail sales which have declined from a year ago.  While most of this loss is attributed to the apparel market, cosmetics sales have also been greatly affected.  “U.S. beauty and cosmetics sales are shifting away from department stores and mass merchants to online and specialty stores,” says Shelly Banjo for Bloomberg.  On-line retailers, such as Amazon, DermStore, FragranceNet, and specialty stores, such as Sephora and ULTA, have all taken a larger market share, due to their robust on-line operations.  The exception to the trend, however, has been the J.C. Pennney Co., who opened Sephora boutiques in more than half of its store locations.

According to the article, “the Selfie Generation has flocked to beauty brands that stoke sales with social media and technological innovations including plumping lipsticks, makeup-contouring kits, and nail polishes that go on like spray paint.”  In fact, consumers turn to vloggers on YouTube and Snap Chat to follow the latest makeup trends, rather than seeing them at the department store counter or in the pages of a magazine.

 

JACLYN HILL POPS HER CORK AGAIN!

Thursday, May 19th, 2016
Becca Champagne

Its seems that YouTuber, Jaclyn Hill, knows how to to keep the champagne flowing for her millions of fans.  The former makeup artist has teamed up with BECCA Cosmetics again for the Becca x Jaclyn Hill Champagne Collection Face Palette (inset).  Soon-to-be-released at Sephora, the limited-edition, iconic face palette, features five shades of highlighter and blush.  Hill is the creator of the original Shimmering Skin Perfector Pressed Champagne Pop.  Just remember that beauty often comes at a price … this palette will retail for $59 (which comes with free shipping!).