Could a breast reduction come in a bottle? Sounds a little crazy but A European woman known in the UK for helping women get more cleavage (with her brilliant bras) is now trying to do the opposite. The woman behind Ultimo bras is making something appropriately called, Boobs Minus. The product costs about $60 and can be used twice daily. It is supposed to actually reduce fat. Really? By the way….Boobs Plus is coming next! Not kidding! Read more.