On Tuesday, Victoria Beckham released a third video in her Beauty Series, promoting her cosmetics collaboration with Estée Lauder, VBxEstéeLauder. Captioned, “Don’t Be Afraid of Pink, Ladies,” Beckham shares her take on three pink beauty products with the limited-edition Crème Blush in Blonde Mink, Lip Pencil in Victoria, and Matte Lipstick in Burnished Rose. The takeaway: applying the crème blush on the top of the cheeks, end of the nose, and center of the chin will give a “sun kissed feel about things” — without the sun, of course! Beckham’s first two videos, launched the previous week, garnered more than twenty million views in one week, according to Estée Lauder.
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Photo by Estée Lauder
Expanding her fashion empire, Victoria Beckham has announced her upcoming collaboration with makeup giant, Estée Lauder. In September she will launch a limited-edition makeup collection, , #VBxEstéeLauder, available at select retailers worldwide, Victoria Beckham stores and on the e-commerce sites for both Beckham and Lauder.“We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world,” said Jane Hertzmark Hudis, Group President, The Estée Lauder Companies. “Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful.”
Beckham has given similar accolades, “The whole process has been both inspiring and eye-opening – from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand. “I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women.”