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Seed Beauty, the parent company of ColourPop, Kylie Cosmetics, and KKW Beauty, is launching its first skincare brand, Fourth Ray. The five-piece collection will employ natural ingredients such as ginseng, willow bark, papaya enzymes and botanicals. Initial offerings will include the BFD Cleaning Oil, AM to the PM Gel Cleanser, Keep Clear Clarifying Tonic, The Lightweight Hydrator, and Later Hater Spot Treatment, with items retailing between $10-14. Fourth Ray will take a wellness-based approach to beauty and feature several accessories (highlights will be a rose quartz roller and a set of silk scrunchies). Three product bundles will be sold between $22-$150.
Speaking with WWD, co-founder, Laura Nelson, shared, “I was trying to find really clean products that are 100 percent cruelty-free and vegan. This was layered with so many customers asking ColourPop [on social media] what kind of skin-care we were using. It was incongruous [with our brand] to say we were using a $150 moisturizer or $200 serum. We knew we had an opportunity to have amazing, effective products at really accessible price points.”
Fourth Ray launches on-line August 23rd.
SEED BEAUTY TO ENTER SKINCARE ARENA
In a call to action, Vogue has issued an addendum to its 2018 Global Vendor Code of Conduct, a response to numerous accounts of sexual harassment in the fashion industry. In doing so, Condé Nast established provisions for safe working spaces. Additionally, it addressed the age of models. “In recognition of the unique vulnerability of minors thrown into a career where they have little control and where abuse has been all too commonplace, the vendor code of conduct stipulates that no model under the age of eighteen will be photographed for editorial (unless he or she is the subject of an article, in which case the model will be both chaperoned and styled in an age-appropriate manner).”
In a new article, “Why the Fashion World Needs to Commit to an 18+ Modeling Standard, Vogue acknowledged that it partially created the environment of “making it routine for children—since that’s what they are—to be dressed and marketed as glamorous adults.,” citing Brooke Shields’ cover at the age of fourteen (above). However, the publication states that it will no longer participate. “No more: It’s not right for us, it’s not right for our readers, and it’s not right for the young models competing to appear in these pages. While we can’t rewrite the past, we can commit to a better future.”
The problem has been endemic in the fashion houses. “It’s a numbers game,” says Chris Gay, co-CEO of Elite World Group, in the article. “Brands want 40, 50 girls in a show, leaving less opportunity for designers to spend time with each talent. There’s no time for long fittings. But you know who fits those tiny samples? … Teenagers—girls who haven’t finished growing yet.”
