Global pop icon, Britney Spears, has partnered with Revlon to launch her latest gender-neutral fragrance, Britney Spears Prerogative.  The olfactive statement, composed of pink pepper, espresso and amber wood with exotic drops of Latex Petals and Red Calla Lily, aims to exude authenticity and individuality.  However the refreshing, fruity top notes and warm, woody base form a dichotomy. Like the fragrance, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities.

The Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature.  “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” shared Spears who began her fragrance endeavors in2004 with Curious.  Prerogative is now the entertainer’s 24th scent.

“The Britney Spears fragrance portfolio evolves with each new scent,” said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon. “With this campaign, we showcase the confidence, versatility and individuality that Britney has demonstrated throughout her career … From design to scent to campaign concept, Prerogative is all about pushing boundaries.”  The fragrance will be available at Walmart in-stores and online nationwide in July and at Kohl’s in August.


Bauer Media Australia is leading the charge towards a “No Gender Selective Tax” campaign, a major initiative to remove the Goods and Services Tax (GST) from the price of tampons, pads and sanitary items for all Australian women.  The campaign encourages Australians to say “I agree” by signing the petition at

Since the introduction of the GST in 2000, women have been paying tax on tampons. By contrast, condoms and Viagra have always been GST-exempt. Tampons are almost the only essential item that is purchased exclusively by one sex, meaning that the GST on it directly and solely penalizes women.  Bauer’s leading titles have united to promote the need for change, with 36 media brands, including ELLE, The Australian Women’s Weekly, Cosmopolitan, Woman’s Day, and Money supporting the campaign.

This is an issue that affects all women, across all demographics, including those in America.  In late 2017 and early 2018, legislators in multiple US states filed bills to eliminate the “tampon tax.”  According to PolitiFact, a fact-checking journalism organization, while most state governments do not designate a special tax for feminine products, most do charge sales tax on them.  Currently Minnesota, Illinois, Pennsylvania, New York, Massachusetts, Maryland, New Jersey, Connecticut, and Florida have outlawed the discriminatory tax.   Read more of this story »


courtesy image:  Nike Air Jordan 1 High Zip AWOK

For nearly thirty years, legendary Vogue editor, Anna Wintour, has signed off on every print page with the moniker, AWOK (short for Anna Wintour Okay).  Now collaborating with Nike, Wintour serves as the inspiration for a limited-edition capsule of Air Jordans.  Launching on July 21st is the Air Jordan 1 High Zip AWOK (above), available in red or white leather with a crimson tongue.  On September 7th, the Air Jordan 3 SE (below) launch will featuring a tweed upper (channeling Wintour’s signature tweed Chanel suits) in either red or black.  Both models will feature “AWOK” on the soles, as well of a keychain reading, “Edited by Vogue.”

courtesy image:  Nike Air Jordan 3 SE