Vitamin C (L-Ascorbic Acid) is one of the world’s most potent anti-oxidants.  Applied topically to the skin, it effectively attacks free-radicals and evens out the complexion, while improving the appearance of fine lines and wrinkles — all while stimulating the production of collagen!  The stability of topical vitamin C potions, however, is always a concern; exposures to air, heat, and/or light degrades its efficacy.  The Retro Co. has succeeded in creating a stable form of Vitamin C with its patent-pending multi-chamber delivery system. Mix and C Serum offers an immediate mega dose of fresh-squeezed Vitamin C, which is not only preservative-free, but incredibly potent (15% L-Ascorbic Acid). The pure Vitamin C Powder (an equivalent of five oranges) is separated from the Hyaluronic Serum, and each application is created on-demand by shaking and mixing the two ingredients. 

The Retro Co. is offering twenty lucky Beauty Undercover Subscribers an opportunity to SWAG its Mix and C Serum (retail $41.99) simply by liking them on Facebook and entering  here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only (no PO Boxes, please).  Delivery is anticipated within 3-4 weeks from notification.


RealSelf Releases 2018 Aesthetics Trend Report and 2019 Aesthetics Watch List

A new report released by RealSelf reveals the latest annual trends related to consumer interest in elective cosmetic treatments. Every year, millions of consumers visit RealSelf to research medical aesthetic treatments. Since 2015, consumer interest in minimally invasive treatments has outpaced interest in surgical treatment options, though demand for surgical procedures remains high. According to the new analysis, popular treatments like Botox and breast augmentation continue to rank among the most researched overall, however interest in lesser-known surgical procedures like buccal fat removal and new treatment solutions like microneedling and PRP therapy for hair loss is on the rise. The RealSelf 2018 Aesthetics Trend Report was compiled by analyzing user behavior trends from U.S. consumers researching on RealSelf during 2018.

“While we continue to see high interest for surgical procedures, advancements in technology have expanded minimally invasive treatment options and helped to make aesthetics more accessible to women and men of all ages,” shares Dr. Lara Devgan, RealSelf Chief Medical Officer and board-certified plastic surgeon. “The growth of minimally invasive procedures reflects the rising interest in treatment options that deliver results with little downtime, and the trends we’ve observed on RealSelf indicate this demand will continue to rise in 2019.”

Most Researched Minimally Invasive Treatments: Interest in Injectables Remains High
Injectables continue to be a top trend and were some of the most researched treatments in 2018, with three out of the top 10 most researched minimally invasive procedures being injectables: Botox (No. 1), Juvederm (No. 3), and Restylane (No. 9). Botox takes the top spot on this list for the second year in a row and interest increased 11 percent compared to 2017. Popular among both men and women, Botox takes the No. 3 spot on the top 10 treatment list for women and the No. 10 spot for men. Read more of this story »


courtesy of SOKO Glam

A new EWG analysis of serums and essences, popularized by Korean beauty, or K-Beauty, finds that about 40 percent of the products were formulated with less hazardous ingredients. U.S. sales of K-beauty products have increased by almost 300 percent in the past two years alone.

EWG researchers analyzed 352 products in the Skin Deep database from U.S., European, Korean and other Asian companies, looking at the hazards posed by the ingredients and the price point per fluid ounce. Skin Deep assesses products based on the hazards associated with their ingredients. Consumers often assume that more expensive skin care products are made with healthier ingredients. This is not always the case. Many of the green-scoring products we assessed cost less per fluid ounce than did products with worse scores. Some of the most expensive products – costing as much as $640 per fluid ounce – scored in the red range.

“We analyzed the ingredients used to make the serums and essences based on their hazard scores in Skin Deep,” said Kali Rauhe, an associate database analyst at EWG. “Sixty-six of the products met the strictest criteria for health and transparency, to earn the EWG VERIFIED mark. Five of these EWG VERIFIED products made our Best Bets list, meaning they are less hazardous for you and your wallet.”

EWG researchers found that companies can make a trendy personal care product that also meets the rigorous standards for health and transparency dictated by the EWG VERIFIED program.  “We wanted to highlight that product marketing, packaging and cost often have very little to do with the safety of the ingredients used in the product,” said Nneka Leiba, director of EWG’s healthy living science program. “Consumers are drawn to the design and price point without realizing that the information on the front of the package is not vetted by the Food and Drug Administration, the agency governing personal care products. So a company can claim almost anything and use almost any ingredients without penalty because they’re so poorly regulated.” Read more of this story »