Long before face-lifts were common-place in Hollywood, actress Marlene Dietrich used to plaster on surgical tape to tuck away any excess skin. Those were the days when Hollywood makeup artists put tape in key places to lift a sagging jawline or droopy eyelids, as part of making their stars “camera-ready.” In addition, studios encouraged their actresses to wear something called Wrinkle Eradicators – basically patches to temprarily erase furrowed brows and crows-feet. Actresses from Olivia de Havilland to Gloria Swanson (who used them in Sunset Boulevard) ordered them by the case load to always be ready for the close-up.
Well…that old Hollywood glamour isn’t lost. The company Frownies, that originally created the Wrinkle Eradicators, now has an entire line of anti-aging products. However, the original wrinkle-reducing patches still remain a staple in Hollywood, with actresses such as Rene Russo and Raquel Welch using them regularly. They look like brown paper, but you moisten one side and place it to your forehead for four hours, or ideally overnight. There are also patches for crows feet, eye wrinkles and marionette lines too. By smoothing and plumping the skin, wrinkles are diminished when you remove the patch, and after prolonged use, muscles are gradually “reminded” not to contract.
Today Beauty Undercover is offering 15 lucky subscribers an opportunity to win Frownies’ Beautiful Eyes Bag (retail $102.50) which includes Gel Eye Patches, a Rose Water Hydrator, Forehead and Between Eyes Facial Patches and Immune Shield. Simply email firstname.lastname@example.org at 10 am PST your name and U.S. mailing address. The subject line must include the name of the charity that Frownies supports through their Under Eye Patches. Just click to learn more! Winners will be notified at the end of the day and delivery is expected in 2-4 weeks.