For years, beauties have enjoyed the paintbrush concealer (think YSL’s Touche Éclat), the paintbrush lipgloss, and even the paintbrush sunscreen.  Now English fragrance company, Jo Loves (Jo Malone’s second venture), is debuting its Fragrance Paintbrush, a brush applicator that releases a scented gel formula onto the skin.  Longer-lasting than a spray, the brushes retail for $55 and $105. The paintbrush invention has been driven by millennials, according to Malone. “They were coming out saying, ‘I don’t want to spray fragrance anymore, I want to use a paintbrush,” she says.  The Fragrance Paintbrush will be available at on September 6th and in select Sephora stores on October 27.

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