Mally Beauty and Disney are teaming up to produce a limited-edition beauty collection for QVC next month, based on the studio’s hit film, Frozen.  Mally x Frozen will offer two versions of the collection, packaged in blue and purple ice castles, to reflect the different styles of the films lead characters, sisters, Elsa and Anna.  Each tin, retailing for $49.96, will include a product assortment which features several highly pigmented eye shadows, eyeliners, mascaras, lip glosses and blushes.  “I’m still pinching myself,” shares Mally Roncal, founder of Mally Beauty. “It is a dream come true and once I peeled myself off the floor, I knew we could make it [the collection] about female empowerment.” Roncal believes that her brand’s multigenerational following will relate well to the Disney partnership.



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