You don’t have to be a California beach girl to look like you’ve enjoyed the waves of summer all year long.  Former New York fashion stylist-turned-Venice Beach surfer and herbalist, Shelby Wild, showed us how to create carefree styling “beach hair” with her super-chic indie hair care line, Playa (Spanish for beach, of course).  Playa’s Pure Dry Shampoo evokes Wild’s philosophy of laid-back, healthy hair and beauty.  Blending botanicals such as rose petal powder, white willow bark, and antibacterial star anise, hair is refreshed, excess sebum is absorbed, and the scalp is rebalanced.  The buildable formula allows us to create texture while breathing new life into our tired locks.  All Playa products are

Playa is offering a limited number of Beauty Undercover Subscribers an opportunity to SWAG its Pure Dry Shampoo (retail $28) simply by following them on Instagram (or Facebook if you don’t have) and entering  here. This SWAG Alert is open to Subscribers 18 years or older with a valid US mailing address only.  Delivery is anticipated within 3-4 weeks from notification.


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  1. ChristinaG says:

    I am so obsessed with dry shampoo and Play Dry Shampoo sounds so healthy and luxurious! Rose petal powder really attracts me too.

  2. ChristinaG says:

    Oops – typo it’s Palya on Play :O

  3. ChristinaG says:

    Man my fingers are useless this morning – Playa Playa Playa

  4. Carole T. says:

    Sounds wonderful!! And I love the name!
    Would love to try! 🙂

  5. Diane Miller says:

    love to win always could use and try new dry shampoo for texture

  6. Adrian R says:

    Rose petal powder sounds wonderful!

  7. Lori Sue Thomas says:

    Moved From Playa to Mountains!
    Love a dry shampoo, can’t shampoo so often because of the dry air in the Rockies. I would love to
    try your brand!

    Lori homas

  8. Pammy says:

    I would love to win this!!! I swear by Dry shampoo and always use it on my non-hair wash days.

  9. oh, i would love to try this dry shampoo, i have been looking for a great one, instead of using baby powder, follow on instagram as eview1. thank you.

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