For women on the go, 7-Eleven now offers cosmetic convenience with the launch of Simply Me Beauty, an affordable, fashion-forward line of makeup. Available exclusively at 7-Eleven stores, the Simply Me Beauty brand was created to appeal to millennial women. Housed in the “Gorgeous On The Go” section of the store, the assortment of forty items, is priced between $3-$5. The collection includes eyeshadow palettes, blushers, highlighter, bronzer, BB foundation creams, hi-def concealers, volumizing mascara, eyebrow powder and wax, eyeliner, lip gloss and crayons, cream lipsticks, translucent powder compact, faux eyelashes, assorted makeup brushes, blender sponge, eye makeup remover, nail buffer and nail polish remover.
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