Academy Award-nominated actress, Felicity Jones, has be named the global brand face for luxury skincare company Clé de Peau. The English actress, known internationally for her starring role in Rogue One: A Star Wars Story, replaces Amanda Seyfried, as the Shiseido-owned beauty brand’s spokesperson. Her announcement comes as Clé de Peau undergoes a relaunch to build global awareness outside of its native Japan.
Yukari Suzuki, Brand Director of Clé de Peau Beauté says, “A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.” The brand has chosen to pursue a spokesperson who embodies its core values (rather than the number of its social media followers she has). Jones, in fact, has not posted on Twitter since 2011, Instagram since 2015, and Facebook since January of 2017.
“It’s important to me that my values align with any brand I’m affiliated with,” says Jones. “Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I’m so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world.”