SHISEIDO RECEIVES A REFRESH FOR 2018

Japanese beauty brand, Shiseido, is launch brand “refresh” with the introduction of its Essential Energy skincare line in January, 2018.  Utilizing neuroscience-based proprietary ReNeura Technology, aimed at preventing dull skin, fine lines, and an uneven complexion, hero products will include three ReNeura Essential Energy moisturizers (Essential Energy Moisturizing Gel Cream, Essential Energy Day Cream Broad Spectrum SPF 20, and Essential Oil Moisturizing Cream), retailing for $48. ReNeura uses malleable spheres (Active Response Powder) to engage the skin’s “responsive power” to environmental stressors, preventing damage before it can occur.  “What’s different between conventional skin care and this…is that in the past, all normal skin-care items tried to tackle regular skin concerns and correct,” shared Kayoko Nakajima, Shiseido director of skin-care product development, with WWD. “But what ReNeura can do for consumers is enhance the detective capability of the skin so the skin itself can detect what’s causing the skin concerns. It’s driven by a technology.”

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One Response to “SHISEIDO RECEIVES A REFRESH FOR 2018”

  1. liberty fisher says:

    This sounds like a wonderful product

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