L’Oréal unveiled two technology products at the 2018 Consumer Electronics Show. UV Sense, the first battery-free wearable electronic UV sensor, and a limited-edition of the award-winning My UV Patch, both provide consumers with information about their individual ultraviolet (UV) exposure levels. Since the launch of My UV Patch in 2016, the brand’s dermatological skincare line, La Roche-Posay, has distributed more than one million patches to consumers in 37 countries free of charge to encourage sun safe behaviors. UV Sense will be available on a limited basis in the U.S. for the 2018 summer season with a global launch following in 2019.
UV Sense is the first battery-free wearable electronic sensor to measure individual UV exposure and can store up to three months of data. The wearable is less than two millimeters thick, nine millimeters in diameter and designed to be worn for up to two weeks on the thumbnail. The sensor can be reapplied to the nail with additional adhesives, which come in the packaging. By putting this technology on the thumbnail – which receives optimal sunlight – consumers can increase wear time from several days with My UV Patch to several weeks with UV Sense.
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