Diesel Parfums is excited to announce that actor Alex Pettyfer will be starring in the new communication of its signature Only The Brave fragrance. In his campaign, Pettyfer will lead and unite a global squadron of young and influential braves.
“The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will. He is a federator,” shares Guillaume de Lesquen International General Manager Designer Brands Fragrances. “Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the braves.”