Bliss, the cult-favorite spa line and brainchild of Marcia Kilgore, is separating itself from its SoHo “clever cool-girl” spa roots and coming to mass. With all new formulations, price points (slashed more than half), and whimsical packaging, the 2.0 version of Bliss will be targeted at Millennials. Alluding to its February 27th rebrand on Instagram, Bliss’s 39 new products will debut on Blissworld.com. In March they will roll out in-store and on-line in Target and Ulta with prices ranging from $10-$30.
Some \old favorites — Lemon + Sage Body Butter, Triple Oxygen Instant Energizing Foaming Mask, Poetic Waxing Kit, and others — will remain, reformulated cruelty-free without microbeads, parabens, sulfates, and other toxic and non-p.c. ingredients. New products will be introduced with playful names, such as Mighty Marshmallow Bright & Radiant Whipped Mask, Pore Patrol Deep Detox Clay Soufflé Mask, In The Honey Mega Moisturizing Lavender Honey Mask, and Makeup Melt Jelly Cleanser.