SURVEY: HOW LADIES DO V-DAY!

Do you really need flowers and candy this Valentine’s Day to get in the mood for some frisky fun? With the romantic holiday right around the corner, Summer’s Eve (in partnership with Wakefield Research) surveyed 1000 women on how they really felt about Valentine’s Day.   From the debate on minimal vs meticulous beauty routines or steamy date night vs staying home and binge-watching the latest hit show, women divulged how they plan on crossing hot and heavy priorities off their list for February 14th.

Who Will Be Mine?   While women’s views of Valentine’s Day have changed over the years, the excitement around being with their lover on the special day has remained the same – yet the lack of a date hasn’t deterred them from finding ways to celebrate the day. Survey results found that 61% of women spend Valentine’s Day with a date or significant other, 30% fly solo byspending it alone and 9% pal up with their friends.

Passion Prep  With all the time set aside for bedroom antics, women will be engaging in extensive beauty routines this Valentine’s Day – even prioritizing feminine care over getting a hot outfit! The top ways women plan to get ready this February 14th are:

  • Shaving or waxing (63%)
  • Picking the perfect scent (50%)
  • Selecting special lingerie (43%)
  • Using feminine hygiene products (36%)
  • Buying a new outfit (35%)

Women are taking their sweet time to get ready for Valentine’s Day! Nearly half (47%) of women who ever go out on Valentine’s Day estimate they’ll spend at least an hour preparing for their V-Day date. Millennials will be starting their routine earlier than their older counterparts, requiring an average of 60 minutes, compared to a slightly speedier 47 minutes for Boomers.

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