When Ardell, the leading lash innovator in the beauty business, ventured into the color cosmetics business this June, Ardell Beauty naturally launched a five-piece essential collection to complement its legendary lashes. By September, though, the brand had expanded its inventory to include more than 100 colored lip and eye products, found exclusively at Sally Beauty. In spite of its rapid expansion, Ardell Beauty is actually 34 years in the making! And no matter how much we love the brand’s luscious lipsticks, stains, and liners, we’ve got hungry eyes for its highly-coveted Pro Eyeshadow Palettes developed with real professionals, such as Jade Munson! Lights, Shimmer, Action! offers 15 on-trend shimmer shades, while So Mattely In Love With You! contrasts with 15 versatile mattes. Shadows have a luxurious, silky texture and glide on evenly, while providing long-lasting, rich color from day to night!