TRUTH IN ADVERTISING: SUAVE COMES CLEAN!

photo courtesy of Unilever

How many times have we seen those hair commercials which flaunt blindingly shiny locks, beautifully defined curls, or sky-high volume?  We all know that these campaigns involve an entire glam squad and a little bit of Hollywood magic!  Hair care brands often use exaggerated claims, promise impossible results, and cause unrealistic expectations in their ads.  Admitting to its own creative license in the past, Unilever haircare brand, Suave  decided to have some fun and show women everywhere how crazy those practices actually look.  For the first time ever, models featured in the brand’s new campaign actually styled their own hair using only Suave Professionals products.  “Our research showed that most women don’t believe they can get the hair they see in hair care advertising and that really stuck with us,” said Jennifer Bremner, Marketing Director for Suave. “We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair with Suave. Suave has been making salon quality products for more than 80 years and we are confident in letting our results do the talking.”

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3 Responses to “TRUTH IN ADVERTISING: SUAVE COMES CLEAN!”

  1. Linda says:

    Great video!

  2. It’s about time hair models did their own hair for all of us to see.

  3. Mamavalveeta03 says:

    I love this!

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