GLOSSIER COMING TO LA!

Skincare and beauty company, Glossier, the brainchild of Into The Gloss founder, Emily Weiss, is heading west.  The on-line retailer, which has launched pop-up stores in San Francisco and London, currently has one permanent showroom in the NoIita neighborhood of Manhattan.  The Los Angeles outpost will be in the Melrose Place area of West Hollywood, in proximity to other beauty boutiques such as The Apartment By The Line and Violet Grey. While the core business remains on-line, Weiss shared with WWD,  “Our offline activations are really the icing on the cake — we’re not looking to go wide with those.  We want to make it a very unique and special experience. If we do them everywhere, we won’t be able to deliver on that.”

 

Tags: , , ,

Leave a Reply


Privacy Policy