KATE WALSH’S BOYFRIEND IS BACK!

Kate Walsh’s Boyfriend’s back … her first fragrance, Boyfriend, is returning after a three-year hiatus, pre-selling on Tuesday on-line.  Launched in 2010 on HSN, the actress’s signature scent became a Sephora staple.  After a secondary scent, Billionaire Boyfriend, fared less-successfully, Walsh decided to take a break — until Digital Media Management reached out, inquiring about a relaunch of the brand.  The new incarnation of Boyfriend has a direct-to-consumer business model, with plans to expand to bath and bodycare.  Boyfriend will retail for $22 and $65.

 

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One Response to “KATE WALSH’S BOYFRIEND IS BACK!”

  1. Wendy says:

    This is a great scent and was sad that it was discontinued! So happy to see it returning

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