Camila Mendes is making a statement. The 23-year-old actress is joining John Frieda’s “Your Hair Talks. Make A Statement” campaign. Posting on Instagram, the Riverdale star shared, “So excited to reveal that I’m partnering with John Frieda Hair Care for an awesome new campaign! I’ve been using their Frizz Ease Extra Strength Hair Serum since I was in fifth grade, so this partnership truly is a perfect fit.”
“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” says Heather Warnke, Director of Marketing, Kao USA Inc. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.” Mendes, who has 7.5 million Instagram followers, will go live with her campaign in May.