Target’s beauty department includes more than 1,000 brands in skin and hair care. Target is introducing eight new new cosmetic brands to shoppers Tuesday on-line and on May 20th in select stores. Created by a diverse group of women for everyone, these brands will bring more than 150 products to Target designed for medium to dark skin tones. For many, it will be the first time the consumer is able to try products before making a purchase. Target’s new brands include: Coloured Raine, EveryHue, HALEYS Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde, and Violet Voss. Items will range from $9.99 to $24.99.
“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands.”