RIMMEL LONDON’S VISA EXPIRED AT ULTA

Coty Inc.’s Rimmel London, has left the shelves and e-commerce division of ULTA Beauty.  According to a report in WWD, the beauty brand is believed to be “shifting its distribution strategy in the US” and focusing more on mass and web sources.  Initially launched in the United States in 2000 at Walmart, Rimmel London has performed well in retailers such as Target, Walgreens, and CVS.  While the brand has a strong following in Europe, fewer than a quarter of its of its sales come from the States.

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