MAC X AALIYAH TRIBUTE COLLECTION

On Wednesday, MAC Cosmetics will release a limited-edition tribute collection to the late singer, Aaliyah.  Nearly seventeen years after her death, the singer has continued to inspire and influence others with her unique sound.  The collection, which was conceived through social media and a grassroots fan campaign, will consist of an eyeshadow palette ($32), four lipsticks ($18.50) and glosses ($17.50), a lip pencil ($18), and a bronzing powder ($28).  The brand worked closely with Aaliya’s family to ensure the authenticity of the collection, even bringing some MAC products from her own makeup bag.  A preview of the campaign can be seen here.

“Virtually every single one of our Instagram posts for the past two years leading up to the announcement that we were going to do this collaboration last summer had at least one comment about bringing the Aaliyah collection to life,” said Catherine Bomboy Dougherty, senior vice president of global communications at MAC, in an interview with WWD. “We get a lot of consumer requests through our global Instagram and Facebook to bring back products or ideas for collaborations. Of all those consumer requests for collaborations, half of them were related to an Aaliyah collection.”

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