Actress, author, influencer, and lifestyle blogger, Shay Mitchell (Pretty Little Liars), has been named the Global Creative Brand Ambassador for BUXOM Cosmetics. The color cosmetics brand is known for best-selling lip plumping products. Mitchell’s first campaign will launch in July, coinciding with the announces of BUXOM’s latest lip innovation, and her partnership with the brand will extend well beyond the average spokesmodel duties. As a trusted beauty authority, Mitchell will actively collaborate with the global cosmetics brand to help develop creative content and social media campaigns, as well as new products and shade ideation.
“I’ve kept BUXOM products in my makeup bag for years and I can’t wait to share my love for the brand,” said Mitchell. “I’m obsessed with beauty and excited to help BUXOM move into new makeup categories that I love and use every day.” One of her many projects as Global Creative Brand Ambassador was inspired by her signature look.
Aside from appearing in BUXOM’s digital and social media campaigns, Mitchell will utilize her social media platforms to create content for her fans featuring the socially-driven brand. Content will range from YouTube tutorials, a platform on which she has already generated over 110 million views, to Facebook, Twitter, and Instagram activations designed to engage her 29 million followers.