Beauty and spa brand, Bliss, announced its partnership with PETA and acceptance into the organization’s Beauty Without Bunnies program. Earlier this year, Bliss underwent a total brand relaunch – new products and 100% cruelty-free, paraben-free skin and body care formulas – which are now officially certified as cruelty-free by PETA standards. As a part of the rebrand, Bliss now offers a collection of vegan skin and body care products as well as a new 100% cruelty-free spa menu debuting in spring 2019.
“As a brand we are passionate about how our products are made and where the ingredients come from. Vowing to be cruelty free was an indisputable choice when relaunching, as it is of the utmost importance to not only our consumers, but our company and brand values,” says CEO, Meri Baregamian. “Shoppers can find comfort in the fact that Bliss formulas are 100% cruelty-free and free of other harmful ingredients without sacrificing the same high-quality and innovation that they have come to expect, know, and love from the brand.”
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