Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty Inc., today revealed the worldwide print advertising campaign for the new fragrance CALVIN KLEIN WOMEN, the first Calvin Klein fragrance to be developed under the vision of Chief Creative Officer, Raf Simons. The campaign, directed by artist, Anne Collier, features award-winning actresses, Lupita Nyong’o and Saoirse Ronan, both universally recognized for their unique talent, creativity, intelligence and strength of character.
The campaign champions iconic women and celebrates heroines of contemporary culture. Lupita and Saoirse are featured in a pair of striking and direct portraits, positioned next to chosen figures from the past who have inspired them – Eartha Kitt, Katharine Hepburn, Sissy Spacek, and Nina Simone — icons of femininity who have shaped their identities, as creatives, and as women. “With this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity – a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.” said Raf Simons, Chief Creative Officer, Calvin Klein. “CALVIN KLEIN WOMEN is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.”
Lupita and Saoirse will also be featured in the CALVIN KLEIN WOMEN television campaign, directed by Anne Collier in New York City, and debuting worldwide later this summer.