Recently we learned that the popular dating app, BeautifulPeople.com, is offering blunt beauty “feedback” to the more than 9 million people it has rejected over the past fifteen years. This new “service” connects “rejects” to plastic surgeons and beauty professionals at a discounted rate to help them improve their looks.
According to a press release, “The site will tell failed applicants what is wrong with their application photo. Feedback will include suggestions from plastic surgeons on how failed applicants can improve their looks both cosmetically and, in some cases, surgically. Feedback comes with recommendations to transform applicants from an ugly duckling to a swan.” The site has partnered with Beverly Hills Plastic surgeon, Dr. Linda Li, who is in charge of overseeing feedback to applicants.
Greg Hodge, Managing Director of BeautifulPeople, believes this is a positive development. Hodge says: “After 8 years of being off the site, I wanted to get back on the ‘factory floor’ and experience my app as a customer. I thought I’d sail back in without needing to make a special effort with my application. When I couldn’t get voted back on, it was a blow. It wasn’t good enough to just be told your application wasn’t successful, you want to know why.”