Scentbird, the subscription-based fragrance company, is launching an exclusive, Makeup Pilot Program. The beta program will feature a range of curated, full-sized color cosmetics from best-selling beauty brands as part of Scentbird’s existing monthly subscription service.Initially launched in 2013 as a perfume subscription service, Scentbird now includes a collection of over 500 fragrances (including perfume, cologne, unisex) in addition to its own namesake line of scented bath, body, and home goods.
“With new beauty products emerging every day, it’s important for brands to develop a genuine connection with the consumer,” explains Scentbird CEO and Co-Founder, Mariya Nurislamova. “We are able to provide a platform that allows consumers to start that conversation, by choosing what they want to sample each month and in return, share their feedback and experiential insights directly with the brand.”
The first products set to be tested in the launch of the ‘Makeup Pilot Program’ will include a range of 50 color-cosmetics featuring, tarte tarteist quick drymatte lip paint, Kat Von D Tattoo Liner, Ardency Inn Modster Long Play Supercharged Lip Color, trèStiQue Sharpen & Smudge Eye Pencil, and Deck of Scarlet Limited Edition Palettes. Each item is available as a limited-time offer in order to focus on the true elements of product discovery by way of sampling.